Founded in 1991, Nordost Corporation is a high-technology cable manufacturer specializing in the audio and medical fields, using precision conductor solutions first developed for the aerospace industry and in conjunction with NASA for the space shuttle program. The first audio product, launched in 1992, was Flatline Gold, a revolutionary flat profile speaker cable whose toughodin analog interconnect extruded FEP insulation made it ideal for under carpet or in-wall installation, but its astounding sonic performance soon established the flat array of solid-core conductors as something very special indeed. Further development of the technology and concept quickly established a range of products across different price points, products whose performance challenged existing notions of the price/performance equation. Nordost also adopted a unique approach to sales, openly demonstrating the performance of their products against the competition.
With Norse 2, Nordost brings the technologies and performance benefits of Valhalla and Odin to a range of real world products, developed to release the performance potential that exists in real world systems – systems owned by real world listeners. Refinements to conductor dimensions, spacing, arrangement, and quantity. Mechanical characteristics fully match the already superior electrical performance. Incorporates genuinely state of the art AC and signal transmission technology into any audio system. Combines high technology, precision conductors and precision construction with the best, low-mass and mechanically optimized terminations. Use with today’s high-quality integrated CD players and amplifiers – or HD sources, high-performance processors and multichannel amps and you’ll be astonished by the musical performances that result.
Since the 1960s, William Low had appreciated the advantages of using better than average cable. In 1977 Bill bought a spool of the 12 awg lamp cord that Noel Lee was selling to his dealers in northern California. In 1978, Bill and another small retailer cooperated in ordering a custom-made twisted pair litz speaker cable. This cable had 435 strands per conductor and didn’t use very good copper. However, as a starting point it was really very good. It clearly outperformed the Fulton Gold cable that was considered top-of-the-hill at that time. It was spiraled and it did not have any electrical contact between bare strands. Over the next two years, Bill manufactured this cable, and a second smaller model, simply with the intention to sell them in his small store. However, other dealers in the Los Angeles area began to buy this cable from Bill. It was also distributed in Japan. In 1980, Bill realized that it was time to make cable for the purpose of selling to other dealers. He started AudioQuest.
It was never William E. Low’s intention to create a “signature series” of cables, so it can be said that the WEL Signature series is something which evolved. As anyone who has ever birthed something from the ground up knows, things have the tendency to take on lives of their own. Inspiration becomes the compass that sets the direction we follow. WEL Signature speaker cable is a 30+ year culmination of AudioQuest’s best materials and techniques, combined with the sensitivity and refinement that only comes when those who love music and appreciate the objectivity of uncolored, undistorted sound. WEL Signature AC uses extremely high-purity Perfect-Surface Silver conductors. All conductors are solid, which prevents strand interaction, a major source of distortion. Surface quality is critical because a conductor can be considered as a rail-guide for both the electric fields within a conductor, and for the magnetic fields outside the conductor. The astonishingly smooth and pure Perfect-Surface eliminates harshness and greatly increases clarity compared to OFHC, OCC, 8N and other coppers. The superior purity of PSS further minimizes distortion caused by grain boundaries, which exist within any metal conductor.